The function or form of an object does not determine its emotional value in the long run. However, the power of narratives and memories associated to them, turn them into personal priced possessions.
In an attempt to understand the effect of abstraction on the object’s functional value, I used masking as a technique to uncover the hidden layers of memory within them.
Various objects and associated narratives were collected. These narratives spoke about their attachment to certain consumables (now worthless), which people had held on to. Before photographing the objects, they were covered with white tape, masking the face value of the object, since the form, function or value of the object played no role in the owner’s attachment to it.
The photographs were put together in the form of a French fold booklet. Similar to the complexity of the object, the narratives and associations were hidden in the inner layers. The outer facade only depicted the evident consumerist outlook.
Each photograph is accompanied by a description of the object, as it would appear on a consumer-shopping portal. The experiment portrayed a juxtaposition between the evident consumerist approach and the concealed emotional approach towards material objects.
Neither Functionality, nor aesthetics; No color, no beauty; Devoid of all economic value; Neither are they antiques, Nor artifacts owned by the famous.
Just remnants of modern material culture?