Lookbook for fashion label ‘Not So Serious’ by Pallavi Mohan (for Wills Lifestyle India Fashion Week, SS 2015). The collection was named
‘Walk on the Wild Side’ – which used a pastel color palette with hints of sheerness, sparkle and mischief.
The look book was inspired by the garments’ floral embroideries and delicate motifs with the color palette and spring inspired outlook driving the overall essence. Digital Illustrations were seamlessly added over the photoshoot images with color washes behind certain looks. The aim was to keep the garments in focus while adding an element of interest to the compositions.
The project conceptualisation & execution was undertaken while working at NH1 Design Pvt. Ltd. with the guidance of their design team.