Intuit is a leading provider of business and financial management solutions for small and mid–sized businesses in the country. Intuit India’s Whitepaper wanted to reveal the importance of effective financial management to small businesses owners. The report shares collective data on financial management trends through qualitative and quantitative research & interviews.
The document was designed keeping in mind the core concept of ‘Small is Big’ – cultivating the idea that every small business has the potential to grow big. The data findings & resultant insights were consolidated into an interesting, concise yet informative document which would create an impact on new business owners. Infographics, colors & typography were used cleverly to highlight the data & statistics in an engaging manner.
The project conceptualisation & execution was undertaken while working at NH1 Design Pvt. Ltd. with the guidance of their design team.